LEARN MORE ABOUT TO DIGITAL MARKETING

 

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital co

mmunication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Types of Digital Marketing

 Ø   Search Engine Optimization (SEO)

 Ø   Search Engine Marketing (SEM)

 Ø   Social Media Optimization (SMO)

 Ø   Social Media Marketing (SMM)

 Ø   E-mail Marketing

 Ø   Influencer Marketing

 Ø   Affilliate Marketing

 Ø   Contect Marketing

 

1.     Search Engine Optimization(SEO)

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

 

2.     Search Engine Marketing (SEM)

Search engine marketing (SEM) is a digital marketing strategy used to                     increase the visibility of a website in search engine results pages (SERPs).  

 With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach.

In fact, the majority of new visitors to a website find it by performing a query on a search engine.

3.     Social Media Optimization (SMO)

Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

Social Media Marketing (SMM)

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

 

4.     E-mail Marketing

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

 

5.     Influencer Marketing

Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.

But influencer marketing doesn't just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting.

 

6.     Affilliate Marketing

 

Affiliate marketing is a performance-based advertising method where businesses pay a commission on conversions to an affiliate. Essentially, an affiliate earns money by promoting and selling other people's products, just without holding any stock, having to fulfill orders, or deal with customer services. Sales are tracked via affiliate links to enable commissions to be calculated.

 

7.     Contect Marketing

It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust. 

That might sound fairly easy, but the truth is that choosing the right types of content in digital marketing is far more of an art than a science. What we know has worked for one brand or audience may fall completely flat for another.